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Windhoek made its mark as a premium sponsor of KKNK

16 April 2014

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Windhoek Pure Beer Society (PBS) Lounge hosted the stars and media, Windhoek had three beautiful Gibson guitars up for grabs, its Wind-Guitar competition provided great entertainment and promoters achieved record sign-ups for Pure Beer Society. 

Windhoek Beer painted the town of Oudtshoorn green this month as one of the premier sponsors of the weeklong, 20th annual Klein Karoo National Arts Festival (known as KKNK) from 28 March to 5 April. 

The festival is one of the country’s most popular arts festival, attracting hundreds of thousands of visitors to the Klein Karoo every year, for a week packed with entertainment, culture, socialising and shoulder rubbing with the stars of the Afrikaans music, theatre and arts industries. 

At the festival, one of the best places to meet the stars was the exclusive, air-conditioned Windhoek Pure Beer Society Lounge. The stars of the adjacent KykNET Musiekverhoog used the Windhoek lounge as their luxury green room before and after performances, and several celebrities, local dignitaries and media had the chance to meet the Windhoek Draught Ambassadors and brand team during the festival. 

The VIP appeal of the lounge also inspired one the official festival newspapers to film its daily celebrity video interviews in this premium setting. Extending a hand of friendship to the festival media, Windhoek also hosted festival media for a sundowner, a welcome reward after a long day’s reporting at the festival. Festival-goers were also given the chance to join the Pure Beer Society, enabling them to enjoy the lounge during the festival. 

In the festive spirit, Windhoek hosted a Wind-Kitaar (air guitar) competition at the festival. Enthusiastic MC, Zane Posthumus, prompted the audience at the KykNET Stage to their feet to imitate all his entertaining air guitar poses and had them cheering for their favourite contestants. The best performers from the audience were invited on stage to show off that they were Made of the Right Stuff – like Windhoek. The funky young “boeremusiek” band the Kaapse Affodille provided background guitar riffs and had the audience clapping and cheering for more. The clear audience favourite with his epic rock and roll moves, 75-year-old Blackie de Swardt of Brackenfell knocked out several younger contestants to win first place in the competition. He walked off with a Windhoek hamper and VIP tickets for him and five friends to the Pure Beer Society VIP Lounge.  

To give back at the festival, Windhoek imported three beautiful, covet-worthy Gibson guitars from the United States and had them signed by the top performers and celebrities at the festival, for special giveaways at the festival. One of these guitars was displayed on a plinth with a beautiful copper plaque in the VIP Lounge.  The first guitar was auctioned off for charity at the Verebal, the grand opening ceremony of the festival, the second guitar went to the lucky winner of the Pure Beer Society sign-up competition and the third was won by a Windhoek Facebook fan. 

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